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By Published on .

Miller Brewing Co. has tapped a newly formed unit of Square One, Dallas, to handle Hispanic advertising for Miller Lite.

The unit, Uno Communicaciones, will work with its parent and agency of record Fallon McElligott, Minneapolis, to develop ads within Lite's "Miller Time" campaign.

"Uno Com's `one brand, one voice' brand-building philosophy is in sync with Miller Lite's, and we strongly believe they will help strengthen our" ad efforts, said Mike Johnson, brand director, Miller Lite.

LuceroBentz, Dallas, previously handled Hispanic ads for Lite.

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