Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Unplugging consumers' Web access a Net loss

Published on .

Net withdrawal can be a horrible thing, so traumatic that consumers have placed a $75,800 price tag on having to live without the Internet for six months. Market researcher NetSmart America asked 1,600 consumers who spend at least an hour online every week how much they would demand to give up the Internet for half a year. Some 11% said they'd want at least $250,000; 9% said they'd wouldn't give it up at any price. One respondent said "losing six months online is like losing six years in the real world." The phone survey had a 43% response rate.

Copyright June 1999, Crain Communications Inc.

Most Popular
In this article: