UNPOPPED POPCORN (CHART)

By Published on .

Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 Orville Redenbacher's $243.7 4.1 34.9 34.1

2 2 Betty Crocker Pop-Secret170.7 0.0 24.5 24.9

3 3 Golden Valley 85.6 20.4 12.3 10.4

4 4 private label 69.8 0.2 10.0 10.2

5 6 Pop Weaver's 39.6 14.0 5.7 5.1

6 5 Jolly Time 32.9 -11.2 4.7 5.4

7 8 Newman's Own 9.3 -15.3 1.3 1.6

8 7 Jiffy Pop 9.0 -31.1 1.3 1.9

9 11 Cousin Willie's 8.9 22.1 1.3 1.1

10 9 Pops-Rite 8.0 -26.8 1.1 1.6

Total unpopped popcorn 698.1 1.8 100.0 100.0

Dollars are in millions for 52 weeks ended April 9, 1994

Orville remains head and shoulders above Betty in the microwave popcorn segment, as Hunt-Wesson's category leader gained a share point on General Mills' Pop-Secret. ConAgra's Golden Valley brand increased distribution, but other national brands are suffering.

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