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UNUM picks US Interactive as agency of record

Published on .

Disability insurance provider UNUM Corp. selected US Interactive, New York, as interactive agency of record for the $1 million to $3 million account. US Interactive's work includes re-designing UNUM's Web site with e-commerce, and handling online media, broker and customer support extranets, and adapting mainframe applications to its intranet. Thirty-five agencies participated in the review; the final four contenders were Image Works, Portland, Maine; Interactive Solutions and TVisions, both Boston; and US Interactive. Image Works was the incumbent agency.

Copyright May 1998, Crain Communications Inc.

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