WE MUST ABOLISH THE TV UPFRONT
The Fragmenting Media Market Demands a Better System
NETWORKS DETAIL 2003 -04 PROGRAMMING PLANS
Also: Download Chart of Networks' Household Share Estimates
TV UPFRONT MARKET ABOUT TO TAKE OFF
Expectations of Sharp Price Increases Drive Action
Media executives now project the prime-time upfront market will reach $9.2 billion -- some 14% higher than a year ago.
Increases of 16% to 20%
All the major networks had asked for program increases of 20% or more cost per thousand viewers (CPM) but got somewhat less, though still high, at increases of 16% to 20%.
Networks that saw increases of at least 16% include General Electric Co.'s NBC, News Corp.'s Fox, Viacom's CBS and UPN and Walt Disney Co.'s ABC. The WB, part of AOL Time Warner, inked deals worth more than 20%.
Surprised and discouraged
"It's much stronger than last year," said one veteran media agency buyer. "I was little surprised and am a little discouraged. I have to go back and explain to our clients why we are not going to hit our points."
Media executives worked through the night and plan to pull another all-nighter tonight.