UPFRONT;GOAL IN ONE

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HERE'S SOMETHING CLEVER AND SPORTING, AND NIKE DIDN'T DO IT. FROM DIADORA AMERICA, AN ITALIAN-BASED SOCCER GEAR COMPANY, COMES A SHOCKING PINK PARODY OF THE ITALIAN SPORTS PAPER LA GAZZETTA DELLO SPORT, CALLED LA GAZZETTA DEL CALCIO (SOCC ER JOURNAL), A FOUR-PAGE INSERT IN APRIL'S SOCCER AMERICA. IT FEATURES ARTICLES IN ITALIAN AND ENGLISH ON DIADORA'S TOP THREE SHOE ENDORSERSROBERTO BAGGIO, GIANLUCA VIALLI AND GEORGE WEAHALONG WITH WEATHER REPORTS AND HOROSCOPES, JUST L IKE THE ORIGINAL, AND DIADORA SAYS IT WAS SUCH A HIT A SECOND EDITION IS COMING. IT COMES FROM SEATTLE'S HAMMERQUIST & SAFFEL, WITH WRITING BY "EDITOR" IAN COHEN AND ART BY GUY SEESE. CREDIT ALSO CDS FRED HAMMERQUIST AND HUGH SAFFEL.

Chicago agency Arian Lowe & Travis slices up a smorgasbord of visual icons in this bus campaign for Foodlife, a high-end international food court in Chicago. 'I wanted to make it look European,' says art director David Estoye, explaining the lush feeling of the ads. 'At the same time, I didn't want it to look like a Benetton ad,' he adds, pointing out the rave flyer-influenced funky type and the elliptical iridescent globe. The wry juxtapositions (a Japanese warrior uses his swords as corn-on-the-cob holders), he adds, were a subtle way to coax people into experimenting with different foods. Also credit art director Larry Ziegelman, writer Meg Kannin, creative director Mike Fornwald and photographer

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