Can we get something from Jean-Paul Goude if we order fries? In their first effort for fast-food drive-thru chain Checkers, Crispin Porter & Bogusky, Miami, illustrates the restaurants' made-to-order theme with two witty TV :30s that offer a lot more than a Disney figurine along with your meal. Themed "You order it. We make it," customers get a made-to-order spot along with their food. Directed by Jeff Mishler at Complete Pandomonium, San Francisco, one spot portrays a guy who gets his Wild West burger with a saloon brawl on the side-broken chairs, fried faces and all. In the other spot, the Double Deville, a two-tiered burger (named by the agency, by the way), gets the sheet metal treatment as the sandwich undergoes wind tunnel and crash tests. Agency credits to creative director Alex Bogusky, art director Markham Cronin, writer Scott Linnen and producer Sara Gennett-Lopez. Editing by Lee Cowan at Lost Planet, Santa Monica.
Does this mean Mattel is not making a Mr. K doll? Barbie's got a nasty case of paranoid schizophrenia, and she's suing every Ken, Dick and Harry for trademark infringement. Mattel, the maker of Barbie and her ubiquitous, multicultural entourage of lookalikes and suitors, has accused Nissan of featuring Barbie-esque dolls and paraphernalia in TBWA Chiat/Day's acclaimed "Toys" spot. The Will Vinton-animated :30 has caused "irreparable injury to Mattel's name, business reputation and goodwill," the charge reads.
The "Toys" girl, Roxanne, is hardly a dead ringer for Mattel's timeless doll, although Mattel publicist Sean Fitzgerald reminds us that, "Barbie comes in all ethnicities and hair colors." She's every impossibly-proportioned woman.
Mattel says Nissan has committed other ad-related offenses, too. According to the toymaker, the Hula-Hoop may not be used without Mattel's consent; the dinosaur in "Toys" is modeled after Mattel/Tyco's Jurassic Park line of prehistoric beasts; protagonist Nick (who's a GI Joe clone) drives a car that looks like a Mattel-manufactured hot rod (funny, we thought it looked like a Nissan); and so on, ad infinitum. Hasbro, not Mattel, owns GI Joe-whew!
The suit was filed one day after "Toys" stopped running. Coincidence? Does Barbie like math?
Nissan is not alone in its alleged image-pilfering. Mattel has also threatened court dates with MCA over the Danish group Aqua's dance-floor groover "Barbie Girl." The super-high-pitched lyrics to the song are a call-and-response between our lady of the vulnerable ego and her longtime beau, Ken. Mattel is unamused by the sexually suggestive nature of the tune, which appears to be at odds with Barbie's wholesome, girl-next-door character.
And the toymaker is "in talks" with a few other poachers-The Body Shop, for one, for this Rubenesque take on the doll in a POP poster. Beware, you could be next.
The new Izod print campaign from TBWA Chiat/Day/New York: It's sort of like getting run over by a Diesel truck driven by Dick when he's sucking on a Mentos.
Copywriter, Hoffman York, Milwaukee
My first reaction: Huh?
My second second reaction: Don't tell me Dick, Creative Superstar, got another client besides Miller Lite.
My third reaction: A homage to the Sears catalog! It's about time!
My fourth reaction: This was probably a challenging assignment-to make a boring, preppy product seem hip even when it plainly isn't.
My fifth and final reaction: I wish the photography had more style. I wish the situations were even more over-the-top. Basically, I wish they were something else. Like a Diesel ad.
Robert Shaw West
Creative Director, West & Vaughan, Durham, N.C.
Well, I've heard Izod is hemorrhaging market share and maybe that calls for drastic account planning measures. They sure bet the farm on this one. OK, a yuppie icon, Izod must've posed some image problems. But as one of the top names in its category, what Izod needs is to find a way to tell the target that yuppiedom is cool.
Right now this struggles to make Izod young. It's supposed to be ironic, but the problem is it's just not funny. It is both insulting to Izod's core audience and not believable to the new target. Where Calvin Klein passes sleaze as sophisticated slumming, and Diesel at least gives it humor, this makes Izod look clueless. Personally, I'd rather be the biker with the hot babe than the Izod fool making eyes at the camera. And what kind of strip poker player loses everything but her shoes?
Art Director, Ground Zero, Santa Monica
Izod? Cool! I wore an Izod way back when. A pink one. It was the thing to do, and man, did I feel like a kid on the block. Times have changed, though, and apparently so has Izod. Sorta.
I was excited to see they were back again after all these years. But it feels like they're still targeting that same guy I was 15 years ago. You know, the guy who flipped up his collar, 'cause it was cool. Eventually I came to realize that by trying to be cool, I wasn't. And I wouldn't want to be that guy again. You know, the kind depicted in these ads.
Senior Copywriter, Austin Kelley Advertising, Atlanta
What next? Extreme fabric softener? Sorry, but I think the whole 'extreme' category has pretty much been tapped. Obviously, these ads are trying hard to change Izod's stuffy old image, but I don't buy it. In fact, I'm pretty much at