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UPFRONT;RABBIT REDUX ALL OVER AGAIN

Published on .

Does it ever stop? Two new spots from TBWA Chiat/Day/Venice for Energizer take viewers on a docustyle whirlwind tour, directed by Phil Morrison of Epoch Films, chasing the infamous pink percussionist and tracking his every move, in a parody of Twister. A well-equipped van of passionate Bunny enthusiasts track the immortal hare in both "Woodchuck" and "Sightings," and find themselves overwhelmed by its fantastic nature. "It just keeps going and going, and therefore you yourself have to keep going and going," says a techy-looking guy. In one spot, they hurl themselves from the van only to be disappointed that they actually spotted a woodchuck. The second brings them much more relief, although they are painfully aware this transcendent moment is as rare and precious as finding a dead Putterman-"I've had three spottings in 16 years," says a Bunnyologist. Agency credits to creative director Steve Robosky,
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