UPFRONT;IT'S LIKE ROSS PEROT AS A SOFT DRINK

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From DMZ, a tiny Seattle agency, comes a print campaign for Skeleteen sodas, a local marketer of liquid wonders like Love Potion No. 69 (right), Brainwash and Fukola Cola. Furiously alternative, the sodas are available only at unexpected locations like clothing stores and record shops, and this is the company's first attempt at publicity. "They're sorta the microbrew of the soda industry; the bottles themselves are an enigma, and they hate Coke and Pepsi," confides writer Chris Halas. That explains the all-non sequitur copy: "Fits comfortably in your other hand. Forget about your chest, this stuff will put hair on your palms. Nine inches of love. No battery necessary. Mouthwash sold separately." Whence this lunacy? The creative group, agreeing that this was akin to witch doctor brew, started cracking jokes and recording them, Halas says.
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