Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

How did a seemingly detached head and bar stools with female legs wind up in a campaign for wool? They're simply visual "hooks," explains art director Peter Gausis of Abbott Mead Vickers BBDO, London, of a campaign for Woolmark, an industry trade group.

The trompe l'oeil ads are designed to challenge people's perceptions about the fabric, he says. Photographer Nadav Kander created the effects in-camera, which accompany the headline: "Appearances can be deceiving, but you can trust the wool that wears the Woolmark."

Other credits to one-name writer Marcantonio.

Most Popular
In this article: