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Published on .

KesselsKramer, Amsterdam, has a new print campaign for the Dutch Shoebaloo shoe line with a concept that has a leg to stand on. Nine amputee models were discovered via the Dutch Prosthetics Society. The strategy, according to writer Johan Kramer and art director Erik Kessels: "The world isn't perfect. We feel that advertising can reflect the social responsibility of the company. Advertising can do more than just sell shoes." Photography by Miriam
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