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UPFRONT;JUST IN TIME FOR XMAS! WIN FREE FOOD AND COLOGNE!

Published on .

Our What the Hell is Going On Here? contest is back, and with it the chance to win fabulous prizes for helping us figure out what the hell is going on in this ad. It's from BBH in London and it's for Lynx, a men's body spray. The ad is titled "Crumpet" and is aimed at teenage males, and we know what's always on their minds, eh? So go figure, and once you've done that e-mail us at Adulate@aol.com. While we suspect there's some Brit cultural reference here that we're missing, we're still prepared to award a package of Thomas's English muffins, a tub of I Can't Believe It's Not Butter and a bottle of Hai Karate to
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