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Maybe the Bud Ice penguin will busjack them. McKenzie River's St. Ides Gold beer has organized a poor man's road tour with the help of San Francisco agency Odiorne Wilde Narraway Groome. A 15-spot docustyle comedy campaign, directed by Lenny Dorfman of Radical Media, paints this little-known beer all over the canvas of the big Tyson-Holyfield rematch. The campaign, tagged "Quest for the best," depicts two guys in a gold bus en route to Vegas and the fight. The guys, Jonnie Cocktails (whose regular job is announcing female mud wrestling events in L.A.) and Def Comedy Jam MC Joe Torre, rip on one another, gear up for the main event and drink a lot of beer in their spare time. Their faithful chauffeur, DD (short for Designated Driver), is really an L.A. bus driver, who, confides CD/writer Jeff Odiorne, "was genuinely under the impression he was making a documentary film for the first few days of shooting."

Odiorne expects the campaign to continue well beyond this fight. "There's nothing we can't write for this thing," he says, as there'll always be some destination for the post-frat boys. "The major pillars are big sports events for these guys to travel to, but that doesn't mean there can't be in-between stopovers-maybe a midnight Wisconsin cockfight."

Additional credits to CD/AD Michael Wilde, freelance creative D.J. Pooh, producers Jennifer Thomas and Tiffany Richter and editor Peter Odiorne, Jeff's brother.

Pretty cool for such an old shop. BBDO has a new Web site (www.bbdo.com), designed by Reverb, Los Angeles, and it's got plenty of nice eye candy and typography, not to mention a hefty download of fun features that will tell you everything you ever wanted to know about this hallowed shop and then some. Don't miss the great BBDO timeline, which goes back to 1890, the year before George Batten "hung out his shingle with one employee and no clients," we're informed. "In 19th century America, advertisers were considered lower than snakes, way beneath the dignity of a society that was busy swiping all the Indians' land," goes the timeline intro. Well, a lot has changed; now the Indians all run casinos.

It's perfect for washing down Long John Silver's hush puppies! In Wieden & Kennedy's latest string of "Barq's has bite" spots, directed by Alan White of Radical Media, Barq's plays with sight and height, as we meet blind men and short men, not to mention a terrible saxophonist and Barqy the Wonder Dog, a wind-up pup with an empty Barq's can for a head. Comedian Nick Schwartzen plays Billy Domain, a N'Awlins French Quarter Barq's peddler, who's "just in love with the stuff," says art director Jeff Williams, which is why he offers the unsmooth root beer as the cure for what ails you, with less than thrilling results. But no one disputes the fact that it bites. Additional agency credits to creative directors Susan Hoffman and Dan Wieden, writer Ned McNeilage and producer Jeff Selis. Editing by Lucas Eskin and Livio Sanchez at Mad River.

Hungry for life, thirsty for hydrogen. With minimal exposure and limited distribution, Seattle's Hammerquist & Saffel is battling the big Euro boys on behalf of local client Cascade Clear, says creative director Fred Hammerquist, with a "grassroots campaign for greater visibility." Besides the radio campaign, Seattle area billboards and point of purchase ads sport an unpretentious retro look in an effort to emphasize the Americana appeal. Other headlines include "50% wetter than the leading brand," and "If you're dehydrated and you know it, clap your hands."

Additional credits to creative director Hugh Saffel, art director Matt Peterson,

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