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Chuck Taylor can't jump. But Julius Erving can fly, so 80-year-old Converse and Boston's Houston Herstek Favat are relying on that '70s Sixers' glory to promote the reincarnation of the sneaker that Dr. J wore, now forward-thinkingly known as the Dr. J 2000. Says creative director Rich Herstek, "Our heritage is what makes us very different as a brand; it's the bedrock of our identity." The Doc works his magic via stock footage to the aspirational funk of Stevie Wonder's "Higher Ground," with psychedelic Peter Max-style animated assists provided by director Dieter Mueller of International Rocketship, Vancouver. The J Master later exhorts us to, "Bring the soul to the hole." Must be some kind of a basketball thing.

Another spot, "Heritage Factory," born of the same strategy, brings us a Dennis Rodman signature shoe that's produced on an intricate assembly line by clay-animated figures, the work of stopmotion master Fred Stuhr of The Underground, who directed. Additional agency credits to creative director Pete Favat, writer Rager Baldacci, art director Paul Renner and producers Lisa Sulda and Amy Feenan. "Higher Ground" editing by Gary Walker and Peter Barstis of Gas Town Post, Vancouver. "Heritage Factory" editing by T.G. Herrington at Mojo, Los Angeles; sound design by Stephen Dewey, Machine Head, Venice, Calif.

CREATIVITY CALENDAR

The One Show

May 21st

at Alice Tully Hall at Lincoln Center

65th Street and

Broadway

Information:

(212) 979-1900

MPA Kelly Awards

May 27th

The Waldorf Astoria

301 Park Avenue

(at 50th Street)

Information:

(212) 872-3730

The Art Directors Club (NY) Awards

June 4th

Chelsea Piers,

Pier 59 Studios

23rd Street and West Side Highway

Information:

(212) 674-0500

AICP/MoMA

June 10th-11th

Museum of Modern Art

11 W. 53rd Street

Information:

(212) 475-2600

National Advertising Awards

June 17th

Hyatt Regency Hotel

2345 McGee Street

Kansas City, Missouri

Information (AAF):

(202) 898-0089

International Advertising

Festival

June 22th-29th

Palais du Festival

Cannes, France

Information

(Screenvision):

(212) 752-5774

Sweet Judy Green Bucks. If you're an art director or copywriter and you were born after June 23, 1966, this is for you. Screenvision Cinema Network, the U.S. sponsors of the International Advertising Festival in Cannes, have announced that legendary New York-based headhunter Judy Wald has agreed to underwrite the American team that will participate in the festival's Young Creative Competition. This means that the team chosen to represent the States in this daylong contest to create a great print PSA will no longer have to be registered delegates to the festival before they can be eligible for the competition, although, as the above cutoff date implies, they do have to be no more than 30 years of age as of the start of the festival.

This is the third year the festival has held the YCC. Previous U.S. teams have come from DDB Needham (in 1995) and Leo Burnett (in 1996). However, based on the rules of the competition, only those copywriters and art directors registered as Young Delegates (a special reduced-rate category the Festival first introduced in 1995) are eligible to compete. The result was that Screenvision, which chooses the YCC creative team based on a written essay and work from their respective portfolios, has had a small number of teams from which to select the U.S. participants, due to the fact that relatively few American agencies took advantage of the young delegate package.

Now, notes Screenvision's Cathy St. Jean, Judy Wald will underwrite the expenses, including registration and travel, of whatever team Screenvision selects to represent the U.S., which essentially opens the competition up to any writer or art director who meets the age requirements. Neither Wald nor St. Jean felt that the U.S. was able to consider its top prospects to participate in the Young Creative Competition, based on the fact that most agencies were reluctant to pony up the thousands of dollars it costs to send over their kids. "Our best young people just don't get the chance to go to Cannes," says Wald, who's been a regular attendee for over 20 years. "And I know it sounds corny, but I wanted to give something back to the creative community. This seemed like a perfect opportunity."

For more information, contact Cathy St. Jean at 212-752-5774. Deadline for entries is May 15.

It's breechwood aged. Goodby Silverstein & Partners is doing some big-brand Bud, and it's a lot funnier than freshness dating. "Medieval Times," directed by Jeff Preiss of Epoch Films, was conceived as a spoof off Braveheart but it turned into more of a Monty Python skit. It's the usual lord addressing the rabble: "We may surrender our land, but we'll never surrender our pride," bellows the blowhard. He doesn't inspire the lame crusaders, so he proposes a variety of valuable institutions that they should hold on to, until of course he whips out a six and vows, "We'll finish it before they even get here!" which couldn't get a bigger cheer if Mel Gibson himself said it in his plaid skirt. Tagline: "This Bud's for ye." Should go over big at pubs. Another spot, also the brainchild of writer Steve Dildarian and art director Todd Grant but directed by Frank Todaro of Radical Media, follows the sad fate of a guy at a baseball game who won't drop his big cups of Bud in order to catch a fly ball. Additional credits to

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