So they don't sell milking stools? Someone at Newsweek recently named London the most exciting city in the world. Putting down their cups of tea and straightening their waistcoats, the blokes at Bartle Bogle Hegarty took that odd yet inspirational mishap and ran with it for Selfridges, a department store in the heart of London.
Posters line buses, bus shelters and Underground platforms, all advocating city life by ripping country life to shreds. Other posters depict a village disco, a picnic on the corner and "ramblers," or a bunch of people hanging out in the mud. Says agency writer Hugh Todd, "The countryside is a pretty boring place"; he compares its wide open spaces to that which is between the ears of the common rural folk. And when asked about possibly offending the few Brits who don't reside in London, Todd has a quick reply prepared: "Bugger off."
Additional credits to creative directors Graham Watson and Bruce Crouch, art director Adam Scholes and photographer Graham Cornthwaite.
I want my Spice Girls! Local agency Kruskopf Olson has come to the rescue of dance-deprived Minneapolis with a guerrilla campaign in support of 97.7 FM Beat Radio, which was shut down after only two months of on-air operation. Its puny transmitter later confiscated, the station was a victim of insufficient funds to purchase equipment that met FCC standards. But it was the only all-dance music station in the city! Hence a pro bono effort that art director Bill Whitney calls "a free speech issue. We plan on sticking with Beat Radio until it gets back on the air. Minneapolis has nothing that even comes close," laments the de-grooved Whitney. Additional credits to copywriter Dan Mackaman and photographer Robin Lietz.
MINIREVIEW: DANCING DIRT DEVIL
Fred Astaire dances in a vacuum. Sorry, with a vacuum. It's Meldrum & Fewsmith, Cleveland, for Dirt Devil, directed by Gregory Strom and Doug Magallon, Atomic Films SME, Los Angeles.
Harris Silver, Copywriter, DDB Needham/New York
One day I bought a vacuum cleaner. When the cashier rang it up, she said, "Enjoy it." I didn't know what she meant, and I asked her if she knew something about vacuuming that I didn't. All three times I've used my vacuum cleaner I've wondered what she meant by "Enjoy it." Until I saw these spots. But you want to know something? I don't believe it. Vacuuming is not fun, so don't try to tell me it is. Which leaves us with two things to talk about: the execution, which is astounding, and the idea, which is missing.
Scott Kaplan, Art Director, Ammirati Puris Lintas/New York
I'm sorry, but this whole bringing-the-dead-guy-back-to-life thing is really getting old. First Diet Coke used Gene Kelly, Cary Grant and a bunch of others three or four years ago. Then this past year there was Coors with John Wayne, Braun with The Honeymooners and, here at Ammirati, they did Casablanca for Sarah Lee.
Besides the fact that it's been done, it's basically a gimmick without much of an idea. It's kinda like the Photoshop of TV. Just combining a couple of stock images doesn't mean you have an ad. Plus I feel kind of bad for the deceased Fred Astaire. I mean, what if he didn't want to be a vacuum cleaner salesman?
Scott Maney, Copywriter, Katsin/Loeb, San Francisco
You know when you're a kid and your Dad sits you down and puts his hand on your knee and tells you that your Great Aunt Hazel just died, the one with the poodle that lived in Florida that you met once when you were 6 that kept calling you Johnny when your name was Jimmy, and how he hopes that you're not too upset, and he gives you a long heartfelt speech about how everything dies, even birds and trees and old Aunt Hazel, and that it's OK to cry, and you think to yourself, My god, Dad has just one big eyebrow? My god, Fred is wearing red socks and a belt with no belt loops.
Paul Kekalos, Copywriter, Deutsch, New York
Just thinking how much this spot must've cost in terms of usage, production and media makes me feel a little funny. But that's not the point. The point is: Do I get the message that Dirt Devil can get to hard-to-reach places?
Clearly. It just seems such a long way to go, and what I walk away with is an image of how graceful a man Fred Astaire was. Not such a bad thing if that's your point. I never thought I'd say that I found Fred Astaire to be a