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Abused children often feel 'a little bit lost or disconnected with reality,' explains art director Kim McNeel of a poster campaign for Texas nonprofit group Parents Anonymous, which employs otherworldly photo-illustrations from Matt Mahurin. 'I wanted something to hit you hard,' McNeel says of the campaign from GSD&M, Austin. 'But at the same time I wanted to make these people know that we know where they're coming from.' Other credits to writerElizabeth Asdorian, creative director Wally Williams and executive creative director Guy Bommarito

Here's a peek at some winners of last month's London International Advertising Awards (clockwise from top left): a Wills cigarettes calendar from Hindustan Thompson Associates, Bombay; a Lego trade ad from DMB&B/Hamburg; and a PSA from

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