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UPLIFITNG YEAR FOR AD SHOPS AA'S AGENCY REPORT SEES 10.7% GROSS INCOME JUMP

Published on .

U.S. agencies took advantage of a revved-up economy to hit double-digit growth in 1994, according to Advertising Age's 51st annual Agency Report.

Gross income soared 10.7% to $9.38 billion, on billings of $71.84 billion, for these agencies. Worldwide, their gross income reached $15.8 billion, up 9.1%.

Tokyo, flush from a soaring yen, bumped New York as the world's top ad city with billings of $28.69 billion. Its agencies accounted for 98% of all ad billings in Japan-one of 91 countries whose agencies are ranked in the report.

Leo Burnett Co. retained top U.S. agency brand honors with gross income of $322.1 million, up 5.7%.

DDB Needham Worldwide is Agency of the Year for the U.S., and Abbott Mead Vickers/ BBDO, London, grabbed international honors.

After Page 20.

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