UPN COUNTING ON BUFFY TO ATTRACT VIEWERS TO NETWORK

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(May 17, 2001) -- UPN's schedule for next season looks to broaden its audience from its young male and ethnic viewer base.

The network hopes to do that chiefly with Buffy the Vampire Slayer, which UPN acquired after outbidding the show's current home, the WB network. Buffy will still air Tuesday in the 8 p.m. time slot, as it did on the WB, followed by another of that network's castoffs, Roswell, which will run at 9.

"We need to expand outward," said Dean Valentine, chairman of UPN. "We felt Buffy was a unique opportunity to do that. It deepens and widens the base."

Gone is Moesha and in its place comes returning show The Hughleys at 8 p.m. At 8:30 is a new comedy, One On One, about a local sportscaster who is raising his 14-year-old.

UPN brings its new Star Trek series, Enterprise to Wednesdays at 8 p.m. Special Unit 2, a midseason replacement about a secret division of the Chicago Police Department, will air at 9. -- Wayne Friedman

Copyright May 2001, Crain Communications Inc.

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