UPN taps Dweck for projects, considers shop for AOR status

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UPN named Dweck, New York, to work for the troubled network on a project basis; the agency formerly was known as Dweck & Campbell. UPN still needs to select an agency of record for its $20 million to $25 million account, and executives close to the ongoing review said Dweck is a virtual shoo-in. UPN officials wouldn't confirm those reports.

Copyright April 1999, Crain Communications Inc.

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