Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Upper Canada brewing taps Holmes & Lee

Published on .

TORONTO--The Upper Canada Brewing Co., based in Guelph, Ontario, has chosen Holmes & Lee of Toronto as its agency of record. Upper Canada, a division of Sleeman Breweries, the third largest brewer in Canada, has been without an agency since May, when it split with its former agency, Publicis SMW of Toronto, due to a conflict of interest.

Holmes & Lee is already the agency of record for another Sleeman division, Stroh Canada.

Holmes & Lee had been working with Upper Canada, which has eight lager and ale brands, on a project basis for some radio creative prior to getting the entire account, which was given to them without an agency review.

Copyright November 2000, Crain Communications Inc.

Most Popular
In this article: