Interactive entertainment provider Uproar is acquiring TrafficMarketplace.com, a Los Angeles-based online advertising brokerage service. TrafficMarketplace.com, with about 20 employees, provides marketing solutions for both advertisers and media publishers. Uproar will acquire all outstanding shares of Trafficmarketplace.com in a stock-for-stock transaction in which Trafficmarketplace.com stockholders will receive an aggregate of approximately 3.6 million shares of Uproar common stock. The acquisition will be accounted for as a purchase transaction.
Copyright December 2000, Crain Communications Inc.