UPS ads back new ground service

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United Parcel Service, Atlanta, launched a new Guaranteed Ground service this week with a multimedia campaign from Ammirati Puris Lintas, New York. The service guarantees the date and time of business-to-business package deliveries. A 30-second TV spot will air in prime time and late-night network TV. Radio, print, direct mail and Internet banner advertising also support.

Copyright May 1998, Crain Communications Inc.

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