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UPS exits Olympics

Published on .

United Parcel Service ended its partnership with the International Olympics Committee, becoming the second major marketer to pull out. UPS, a worldwide Olympic sponsor since 1994, opted not to renew its deal, which ends Dec. 31. UPS's departure follows the exit of IBM Corp., which ended its long-time Olympics sponsorship after this year's Summer Games in Sydney.

Copyright December 2000, Crain Communications Inc.

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