Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

UPS to make play online

Published on .

United Parcel Service is expected to announce next week a series of strategic interactive alliances that will eventually feed into the brand's positioning in traditional creative with agency Ammirati Puris Lintas, New York. Among the alliances are marketing relationships with search engines Infoseek Corp. and Yahoo!. Separately, the company is expected to announce a formal relationship with brand consultancy Studio Archetype, San Francisco, to rebuild its corporate name online.

Copyright March 1997, Crain Communications Inc.

Most Popular
In this article: