UPS to make play online

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United Parcel Service is expected to announce next week a series of strategic interactive alliances that will eventually feed into the brand's positioning in traditional creative with agency Ammirati Puris Lintas, New York. Among the alliances are marketing relationships with search engines Infoseek Corp. and Yahoo!. Separately, the company is expected to announce a formal relationship with brand consultancy Studio Archetype, San Francisco, to rebuild its corporate name online.

Copyright March 1997, Crain Communications Inc.

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