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Published on .

(April 21, 2001) -- United Parcel Service, Atlanta, moved creative on its estimated $100 million account to Interpublic Group of Cos.' Martin Agency, Richmond, Va., from sibling Lowe Lintas & Partners, New York, according to people familiar with the change.

Lowe Lintas keeps media buying and planning.

The shift signals the end of a concerted effort by Lowe Lintas to retain the business; Lowe Lintas executives privately had long acknowledged they might not be able to retain the delivery service as Ammirati Puris Lintas and Lowe worked through their own merger issues. UPS was an Ammirati & Puris client that already had lived through one merger, that of Ammirati and Lintas. The intra-holding company shift to Martin comes as UPS struggles with slumping package volume and a 32% fall in first-quarter profits amid the slowing economy. UPS on Thursday announced an aggressive plan to slash its expenses.

Copyright April 2001, Crain Communications Inc.

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