United Parcel Service of America, Atlanta, awarded Lowe
Lintas & Partners Worldwide, New York, its estimated $75 million media buying account. UPS' previous media agency was Initiative Media North America. Both agencies are part of Interpublic Group of Cos. Lowe, which already handled media planning, inherited the creative portion of the UPS account from Ammirati Puris Lintas following those agencies' merger last year. Lowe's grip on UPS was considered shaky immediately following the absorption of Ammirati, but this latest win appears to signify a deepening relationship. The move also appears to strengthen the position of Lowe's media and planning unit within the agency. There have been discussions within Interpublic about unbundling the unit and integrating it within Initiative.
Copyright April 2000, Crain Communications Inc.