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Francine Edelman was promoted to exec VP-managing director at Omnicom Group's Team South. She's responsible for both the New York and Atlanta offices. Team South handles direct marketing for integrated accounts at general ad agency Merkley Newman Harty, a sister shop under Omnicom. Ms. Edelman says integration with Merkley "helps deepen relationships" with clients. "If it's done well in conjunction with the branding message, the combination of the two can be very powerful," she says. "Higher responses and better sales are the result."

Age: 45.

Education: University of South Florida, Tampa, BA in marketing, 1975.

Work highlights: Oct. 1996-April '99, senior VP-group account director, Team South, New York; Jan.-Oct. '96, marketing consultant; April '94-Dec. '95, exec VP-management representative, Grey Direct; '90-94, senior VP-account director,

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