WHO THEY ARE: Publicis, Sanchez & Levitan, Miami, backed by Publicis Groupe (Hispanic)
Prime Access, New York, combined gay/lesbian and African-American agency
IW Group, Los Angeles, formerly Imada Wong Communications, backed by Interpublic (Asian)
CHRYSLER CONNECTION: This year, IW did Chrysler's first-ever Asian projects, for Jeep Liberty and now Dodge. Chrysler contacted Prime Access in January about gay/lesbian market.
CHANCES: Dark horse.