The urban dominators: S.I.P.

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CONTENDER: S.I.P.

WHO THEY ARE: Publicis, Sanchez & Levitan, Miami, backed by Publicis Groupe (Hispanic)

Prime Access, New York, combined gay/lesbian and African-American agency

IW Group, Los Angeles, formerly Imada Wong Communications, backed by Interpublic (Asian)

CHRYSLER CONNECTION: This year, IW did Chrysler's first-ever Asian projects, for Jeep Liberty and now Dodge. Chrysler contacted Prime Access in January about gay/lesbian market.

CHANCES: Dark horse.

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