struck a deal with incentive marketer MyPoints.com
to offer incentives to users of Net@ddress, USA.Net's Web-based e-mail service. MyPoints by Net@ddress, billed by USA.Net as the first incentive program for a free e-mail service, will allow Net@ddress users to earn loyalty points for sending and receiving e-mail, adding to their address book, buying premium services, and reading and responding to e-mail and Web-based ad offers from sponsors. Points can be used for frequent-flier miles, gift certificates and prepaid phone cards.
Separately, Xoom.com and MyPoints will develop XoomPoints, a buyer loyalty program that will reward Xoom users for Web shopping, responding to e-mail ads, clicking on banners and filling out surveys. Xoom is a consumer site that's merging with Snap.com and NBC sites to form NBC Internet.
Copyright August 1999, Crain Communications Inc.