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USA Network cites Nielsen error

Published on .

USA Network said Nielsen Media Research did not count DirecTV households that tuned into USA from April 1 to July 17 due to a software error. USA estimates that 250 million ad impressions were lost due to the error. "Nielsen has been forthright in reporting this error," said John Silvestri, USA's exec VP-advertising sales. "We expect that this new data will be factored in to second-quarter media schedules to reflect the full value of USA's viewership." Nielsen did not return phone calls. As previously reported, USA experienced significant ratings under-delivery earlier this year.

Copyright September 1997, Crain Communications Inc.

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