×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

USA pushes its teen show

Published on .

USA Network will soon launch a multifaceted marketing promotion for an original series, "USA High," which premiered Aug. 4. A mall tour, where consumers can win a walk-on part on the show, will hit 10 locations over two weekends in October. USA Network will support the tour with print ads in teen magazines as well as with local radio and cable TV spots. A "Be a star" sweepstakes promotion in 96 theaters begins Sept. 19, supported by on-screen ads, a music video on the video wall of certain theater lobbies and displays. A back-to-school sweepstakes promotion, supported by on-air promos on USA, begins Aug. 18, while a separate tie-in with Total TV begins Aug. 16. Fallon McElligott, Minneapolis, handles USA.

Copyright August 1997, Crain Communications Inc.

In this article:
Most Popular