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'USA Today' to post ad drop

Published on .

USA Today will post a 10% drop in ad pages for June, Publisher Tom Curley said at the midyear media conference his company sponsored in New York. Mr. Curley didn't expect the decline to continue or substantially affect revenue assumptions for the rest of the year, and noted that in 1999, a banner year for the Gannett Co. national daily, USA Today similarly posted an ad decline one month. During a presentation and in a brief interview afterward, Mr. Curley said that the ad drop was "across the board'' and most notable in the travel and financial services categories, while technology was "off slightly'' and automotive was "firm.''

Copyright June 2000, Crain Communications Inc.

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