USA Today readies real-time medal info

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USA Today, Netscape Communications Corp., Macromedia and a technology company called Wayfarer Communications, Mountain View, Calif., are teaming to offer immediate results of Olympic competition. Users who download the Wayfarer MedalWatcher software from the www.medalwatcher.com site can turn their desktop into a real-time Olympic newsfeed. The software provides medal updates, Macromedia Shockwave animation and sports updates via USA Today Online.

Wayfarer is pitching MedalWatcher as a next-generation ad delivery system. Unlike rotating banner ads on Web sites, MedalWatcher's server technology can deliver personalized advertising to a user's desktop and can capture information on the types of content a user is interested in and tailor ads to fit that content.

Copyright July 1996 Crain Communications Inc.

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