, Netscape Communications Corp.
and a technology company called Wayfarer Communications
, Mountain View, Calif., are teaming to offer immediate results of Olympic competition. Users who download the Wayfarer MedalWatcher software from the www.medalwatcher.com site can turn their desktop into a real-time Olympic newsfeed. The software provides medal updates, Macromedia Shockwave animation and sports updates via USA Today Online.
Wayfarer is pitching MedalWatcher as a next-generation ad delivery system. Unlike rotating banner ads on Web sites, MedalWatcher's server technology can deliver personalized advertising to a user's desktop and can capture information on the types of content a user is interested in and tailor ads to fit that content.
Copyright July 1996 Crain Communications Inc.