'USA Today' to sell ads on paper's front page

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USA Today, Washington, is selling ad space on its front page. The 1-inch strip along the bottom of Page 1, currently used to promote the newspaper's Web site, later this year will carry ads from AT&T Corp., Marriott Corp. and Northwest Airlines. The ads are sold much as the Gannett Co. national daily sells the space called "ears,'' the upper right-hand corner of the Life, Money and Sports sections. Advertisers must commit to the space for a one-year period. Rates are $1 million for the strip any day Monday through Thursday, and $1.2 million for Fridays. The first ad will appear Oct. 1.

Copyright May 1999, Crain Communications Inc.

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