'USA Today' taps Anton, Brouillard

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Gannett Co., Roslyn, Va., selected Anton & Partners and Brouillard Communications, both New York, to handle the $4 million consumer branding account for USA Today. Anton will handle creative, and Brouillard will handle media planning and strategic consulting. The paper put its account in review last November after it split with Gotham.

Copyright February 2000, Crain Communications Inc.

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