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USOC ready to air first ads

Published on .

The U.S. Olympic Committee will roll out its first-ever advertising campaign with the theme "America's Olympic team." The $10 million effort begins with a print ad June 24 in USA Today, featuring former Olympians Carl Lewis and Michelle Kwan. GSD&M, Austin, Texas, is the agency.

Copyright June 1999, Crain Communications Inc.

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