The U.S. Postal Service next week launches an estimated $2 million print campaign from Wunderman
Cato Johnson, New York, promoting direct mail's efficacy for major marketers next week, with ads running in The Wall Street Journal
, New York Times
, Business Week
and trade publications..
The campaign encourages marketers to consider direct mail, a $15 billion business for the USPS, as an alternative to more traditional media. "Direct mail delivers" is the tagline.
"Research indicates that 46% of the people who watch TV ignore the commercials," reads one ad.