USPS wins NARB appeal

Published on .

The U.S. Postal Service won support for its controversial Priority Mail comparative ads from the ad industry's National Advertising Review Board. NARB overturned a November ruling by the National Advertising Division which called on USPS to modify the ads to disclose that Priority Mail is neither tracked nor guaranteed as are Federal Express and United Parcel Service, two competitors named in the ads. FedEx said it was "clearly disappointed" at the decision.

Copyright January 1997, Crain Communications Inc.

In this article:
Most Popular