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V8 FRESHENS UP:

Published on .

V8 retains its healthful positioning-even as it tries two new tactics-in the vegetable juice line's latest marketing push. Campbell Soup Co. is dressing V8 in a new label and this month breaks the brand's first national print ads. Y&R Advertising, New York, created the campaign, which will run in 30 magazines. Copywriters: Erich Hartmann, Lori Shepard, Bernie Urban. Art director: Toby
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