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Vail Resorts blasts TBWA Chiat/Day

Published on .

In the wake of the skiing-related deaths of Michael Kennedy and U.S. Rep. Sonny Bono (R., Calif.), Vail Resorts said it will sue TBWA Chiat/Day for creating and running an Absolut vodka magazine ad called "Absolut Vail." The ad, which ran in the February issue of Ski, shows a bottle wrapped in a cast. "We intend to vigorously defend the reputation of our company and our commitment to skier safety," Vail CEO Adam Aron said in a release. TBWA Chiat/Day officials could not be reached.

Copyright January 1998, Crain Communications Inc.

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