In the wake of the skiing-related deaths of Michael Kennedy and U.S. Rep. Sonny Bono (R., Calif.), Vail Resorts said it will sue TBWA
Chiat/Day for creating and running an Absolut vodka magazine ad called "Absolut Vail." The ad, which ran in the February issue of Ski
, shows a bottle wrapped in a cast. "We intend to vigorously defend the reputation of our company and our commitment to skier safety," Vail CEO Adam Aron said in a release. TBWA Chiat/Day officials could not be reached.
Copyright January 1998, Crain Communications Inc.