Vail Resorts in new print effort

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The first print campaign for Vail Resorts, a group of five individual ski resorts in the Colorado Rockies, from Kelley/Dexter, Boston, breaks in September issues of Conde Nast Traveler, National Geographic, Travel & Leisure and Vanity Fair. The ads aim to create a brand image for Vail Resorts under the theme "Colorado at its peak." Annual spending on the Vail Resorts account at Kelley is estimated at about $10 million.

Copyright August 1997, Crain Communications Inc.

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