Cox Target Media's Val-Pak Direct Marketing Systems and online Yellow Pages service BigBook
will this summer begin a trial offer of joint online couponing service for business advertisers in up to 10 markets. The test program is expected to include up to 250 franchises by yearend. As part of the program, Val-Pak will sell BigBook advertising products in the trial markets, such as BigBook's $50 monthly Web site option for small businesses that want an online presence.
Copyright June 1997, Crain Communications Inc.