Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Val-Pak partners with BigBook

Published on .

Cox Target Media's Val-Pak Direct Marketing Systems and online Yellow Pages service BigBook will this summer begin a trial offer of joint online couponing service for business advertisers in up to 10 markets. The test program is expected to include up to 250 franchises by yearend. As part of the program, Val-Pak will sell BigBook advertising products in the trial markets, such as BigBook's $50 monthly Web site option for small businesses that want an online presence.

Copyright June 1997, Crain Communications Inc.

Most Popular
In this article: