Valassis Communications, Livonia, Mich., announced an agreement to purchase up to half of Merge LLC, a Pacific Palisades, Calif.-based software developer. Valassis will launch an Internet coupon program with Merge's proprietary software technology. Valassis specializes in couponing, sampling and sales promotion programs. The announcement comes on the heels of Valassis saying earlier this week that it had completed a three-phase debt restructuring plan to lower annual interest expense and improve the company's capital structure.
Copyright January 1999, Crain Communications Inc.