Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Valentine poll shows disappointing numbers

Published on .

Only 10% of Web users surveyed said they plan to purchase Valentine's Day gifts over the Internet this year, according to a poll conducted by NPD Online Research. Of the 2,500 Web users surveyed, more than 80% said they planned to purchase gifts for the holiday, but they will not be turning to the Web in droves to do so. While 93% said they will shop in a retail or department store, only 8% will use the telephone, 6% will use mail order and 4% will use another means.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: