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ValueClick acquires onResponse.com

Published on .

ValueClick, a performance-based online advertising solutions provider, Westlake Village, Calif., acquired onResponse.com, an online affiliate advertising company. OnResponse.com conducts customized cost-per-lead and cost-per-acquisition campaigns on behalf of advertising and direct marketing clients, while also providing new revenue-generating opportunities to more than 8,000 Web site publishers. Under the terms of the agreement, ValueClick is paying $800,000 and issuing 750,000 shares of its Common Stock in exchange for all shares of onResponse.com.

Copyright November 2000, Crain Communications Inc.

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