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ValueClick adds Z Media

Published on .

ValueClick, a provider of performance-based online advertising solutions, signed a definitive agreement to acquire Z Media, a co-registration company that provides highly qualified e-mail subscribers to advertisers and direct marketers. Under the terms of the agreement, Z Media shareholders will receive about 2.7 million shares of ValueClick stock, valued at the time of signing at about $11.7 million. Z Media currently has about 4,000 Web site publishers in its co-registration network.

Copyright December 2000, Crain Communications Inc.

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