×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ValueVision International picks first AOR for rebranding effort

Published on .

Home shopping network ValueVision International, 39.9% owned by NBC Corp. and GE Capital, picked Campbell Mithun Esty, Minneapolis, as its first agency of record to develop an undisclosed multimillion-dollar marketing campaign to help ValueVision rebrand itself and its Web site as SnapTV and SnapTV.com, part of a direct e-commerce strategy the company is developing with NBCi. NBCi is a new entity being formed as a result of the proposed merger of Snap.com, Xoom.com and other NBC online assets.

Copyright November 1999, Crain Communications Inc.

In this article:
Most Popular