ValueVision International picks first AOR for rebranding effort

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Home shopping network ValueVision International, 39.9% owned by NBC Corp. and GE Capital, picked Campbell Mithun Esty, Minneapolis, as its first agency of record to develop an undisclosed multimillion-dollar marketing campaign to help ValueVision rebrand itself and its Web site as SnapTV and SnapTV.com, part of a direct e-commerce strategy the company is developing with NBCi. NBCi is a new entity being formed as a result of the proposed merger of Snap.com, Xoom.com and other NBC online assets.

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