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ValuJet names Cramer-Krasselt

Published on .

Anticipating a relaunch under another name, ValuJet selected Cramer-Krasselt, Chicago, for its estimated $15 million account, which had been with Hughes Advertising, Atlanta. ValuJet awaits approval for its merger with AirTran Airways, Orlando, Fla. Fry/Hammond/Barr, Orlando, had handled the $3.7 million AirTran account.

Copyright July 1997, Crain Communications Inc.

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