×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Valvoline breaks SynPower ads

Published on .

Valvoline Co., Lexington, Ky., launches a new $10 million campaign tonight for its SynPower Performance auto chemical products with animated TV spots on broadcast and cable network TV. Lois/EJL, Chicago, handles. The TV spots will run frequently on cable motorsports through September and ABC college football in mid-August. Spot radio and local print, airing through July, support.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: