Valvoline Co., Lexington, Ky., launches a new $10 million campaign tonight for its SynPower Performance auto chemical products with animated TV spots on broadcast and cable network TV. Lois/EJL, Chicago, handles. The TV spots will run frequently on cable motorsports through September and ABC college football in mid-August. Spot radio and local print, airing through July, support.
Copyright May 1998, Crain Communications Inc.