Valvoline is going long for college football fans with an online promotion this fall themed, "Catch the Action." The grand prize is a trip for four to three post-season bowl games via private jet and $25,000 cash. Ad banners and sponsorships will run on the college football section on CNNSI.com and other sports-oriented Web sites to drive traffic to Valvoline's Web site. Modem Media-Poppe Tyson, Norwalk, Conn., handles.
Copyright September 1999, Crain Communications Inc.